🎬 Netflix says AI is already working on hundreds of its productions

🎬 Netflix says AI is already working on hundreds of its productions During Netflix’s Q2 2026 earnings call, co-CEO Ted Sarandos revealed that generative AI is now being used across around 300 Netflix titles, with most of the work happening in post-production. Netflix isn’t saying AI is replacing actors or filmmakers. Instead, it’s using AI to create scenes that would have previously been too expensive, too time-consuming, or impossible to produce. One example is The American Experiment, a documentary series that includes 17 minutes of AI-enhanced footage. According to Sarandos, those scenes were completed twice as fast and at roughly half the cost of traditional production methods. Netflix is also building an entire AI toolkit rather than relying on a single model. Alongside InterPositive, the AI filmmaking company founded by Ben Affleck that focuses on continuity, lighting, backgrounds, and missing shots, the company also uses Eyeline and its own animation lab to support different stages of production. @aipost 🏴

