Privy
Privy is a comprehensive Web3 authentication platform that simplifies user onboarding and wallet management for decentralized applications. With seamless social login integration and embedded wallet solutions, Privy makes Web3 accessible to everyone.
Client
Privy Inc.
Services
Web3 Development, Authentication, Wallet Integration, SDK Development
Industry
Blockchain Technology
Date
2024
Challenge
Web3 adoption was hindered by complex wallet setup processes and private key management that intimidated mainstream users. Traditional authentication flows didn't translate well to decentralized applications, creating friction in user onboarding and reducing conversion rates.
We needed to build a system that could bridge Web2 and Web3 authentication paradigms, provide secure wallet management without exposing users to complex private key handling, and maintain the security and decentralization principles that make Web3 valuable.
Solution
We developed a comprehensive authentication SDK that allows users to log in with familiar social accounts while automatically creating and managing embedded wallets. The system handles all the complexity of key management behind the scenes while giving developers powerful tools to integrate Web3 functionality.
The platform features seamless social login (Google, Twitter, Discord), embedded wallet creation with secure key management, cross-chain support for multiple blockchain networks, and progressive disclosure of Web3 features. Developers can integrate Privy with just a few lines of code while users enjoy a familiar authentication experience.
Client's
feedback
Privy transformed our user onboarding. We went from a 10% conversion rate with traditional wallet connect to over 60% with Privy's social login. Users don't even realize they're using Web3.
Michael Zhang
Product Lead at NFT Marketplace